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Kino

Creative Director

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Range Rover x Goodwood

Land Rover x Good Wood Festival

Credit: On-set Director + Creative director

Client: JLR

Production: Kinography

Campaign: Goodwood Festival x Range Rover

Challenge: How do you blend contemporary luxury within the automotive sector for a heritage brand—staying true to its identity while steering clear of traditional car clichés?

Insight: Lifestyle, fashion, and automotive culture have always been interconnected. Yet today, audiences appreciate humor and authenticity; no one wants to appear overly serious or self-important on social media.

Our Approach: We created a playful, stylish, and witty film that seamlessly merges luxury automotive heritage with contemporary aesthetics and a distinctly British sense of humor

Platform: Social + Youtube

Views: 350k +

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