55 Years of Range Rover

The idea was to make people feel the decades rather than be taught them, moving through the 1970s, 1990s, and today so the audience sees how the world, styling, and vehicles evolve, while Range Rover’s brand codes remain unmistakably consistent.

I led the project as a Creative Lead end to end. Build the concept, from the ground up, built the shot list, and on the day I was the on set creative lead, director, and photographer. Because the budget was effectively nonexistent, I also handled the lighting.

The rollout was designed as a deliberate nine tile grid narrative. We introduce the 1970s car, step into the 1990s, and land on the new Range Rover SV. Across every decade we stayed tight on craft, focusing on hands, textures, materials, magazines, and macro detail, so the work felt lived in rather than instructional.

The content ran across Range Rover social, was picked up and shared organically, and even got analysed publicly as a strong social playbook.

Alex Garcia (@house.of.Ag) spotted it on Instagram and broke down why it worked, then shared that breakdown with his wider audience. client ultimately repurposed selected assets for above the line use.