I’m a London and New York City based Creative Director with a track record of shaping integrated campaigns, brand platforms, and creative systems that scale globally without losing the strength of the idea. I came up through social, and that foundation informs how I build work that connects across channels from social and film to OOH and broadcast while maintaining clarity and coherence.

I lead creative from early territory through rollout, aligning strategy, storytelling, and execution so ideas survive the realities of production, stakeholders, and market complexity. My focus is on building brand worlds and long term platforms, not just delivering campaigns, ensuring creative ambition translates into work that is culturally relevant and commercially effective.

I understand how organisations actually operate across agency and client environments. I know how to sell ideas upward and across functions, bring strategy, production, and leadership along the journey, and navigate competing priorities without compromising the work. I balance bold creative ambition with practical judgement, knowing when to push for transformative moves and when to build momentum through considered steps.

Alongside my roles, I have built and led creative businesses. I founded and ran an independent studio for over a decade and co founded Defiant, leading pitches, building teams, and delivering end to end work under real commercial constraints. Defiant’s work has been recognised as a Drum Awards Social finalist.

My experience spans agency and in house environments including Accenture Song, M and C Saatchi, Make Agency, RD Content and IPG, as well as brands such as Yoto, Logitech, Percy and Reed, and Kite Eyewear. I have worked with clients including Jaguar Land Rover across the full House of Brands, Lenovo, Pantene, Zippo, Deliciously Ella, Semrush, Ruroc, and others across consumer, luxury, and B2B sectors.

I am recognised for combining strategic thinking with creative leadership, building trust with stakeholders, and delivering work that holds together from vision through execution.

RECOGNITION

Drum Awards Social Finalist 2025

Creative on the Rise Award 2022 African American Marketing Association

Winner Best Drama London Independent Film Festival 2022

Honourable Mention Berlin Music Video Awards 2022

Life Framer Youth Series Award

Royal Photographic Society Award

British Photography Award