I came up with Gear Up and art directed it as a TikTok-native Defender platform built on Stay & Play behaviour and the existing “Geared Up” community.

The idea: show Defender as the vehicle you gear up with for extreme seasons not just a backdrop.

To keep it properly social, we partner with creator Gozzilah to lead the world and energy.

Chapters explored: extreme climbing, sandboarding, canoeing