Credit: Creative Director

Jaguar Type 00 Launch, Tokyo

I served as Creative Director for the Tokyo launch of Jaguar Type 00, partnering with Japanese artist Yoshirotten known for hyper-saturated, graphic, colour-led work that sits at the intersection of art, design and youth culture. The intent was to anchor Jaguar’s next chapter in contemporary art, using Tokyo as the right cultural stage. I shaped a filmed interview and mood piece that immersed Yoshirotten’s visual language into the car’s design story building a clear synergy between his world and Type 00’s future-facing aesthetic.

The content was commissioned as digital-first, but the work quickly expanded across Jaguar.com, social, and PR due to the strength of the collaboration and the visual impact