Credit: Creative Lead/ Art director

I was the Creative Lead and Art Director on the global launch of Range Rover SV Black, leading the integrated campaign across stills, film and social from concept through delivery and ultimately directing the hero film.

The central idea was deliberately design-led: exploring what “Black” means to Range Rover, not as a mood, but as luxury expressed through restraint, materiality and presence.

I set the art direction around an eclipse moment and worked hands-on with the lighting to craft the reveal SV Black emerging from near-total darkness as a warm, post-eclipse golden light spreads across the surfaces and pulls out the detail with quiet authority.

I also photographed select stills that were chosen for OOH across multiple regions and for editorial spreads, with the work featured in Vogue and Harper’s Bazaar, and I shaped the copy and messaging in close collaboration with senior stakeholders, including Gerry McGovern