Like every creative in advertising, I’ve directed a music video on a shoestring budget.

For Universal, I directed Love Harder x Amber Van Day on £6K and owned the whole thing: concept, directing, set design, art direction, styling. The idea was a neo-noir bank heist, but the “bank” is where influencers collect their pay cheques.

Then Trump becomes the pursuit, turning it into a chase film with a wink. Visually, I leaned hard into 50s neo-noir DNA with a hyper-saturated palette and punchy, graphic composition.

It was pure making-something-from-nothing energy and it ended up nominated for Best Music Video at the Berlin Music Video Awards