Credit: Creative Director

Client: VYPE

During COVID, when emerging artists lost access to stages, studios, and exposure, we created a global competition that didn’t just “discover talent” it actually changed a career.
Partnering with The Fratellis and Vype, we designed a platform where the reward wasn’t clout, but real industry access: a professional studio session, label-backed release, mentorship, and distribution.

Content across Paid Social and Organic