Role
Creative Lead, Art Director

Challenge
Make Range Rover’s heritage feel modern and engaging on Instagram.

Response/Idea

Make heritage tactile.
I created a social-first concept that told the story across three eras through materiality. detail and interaction, using a more fashion-led visual language to bring a sense of modern luxury.

Outcome
A more engaging and contemporary expression of the brand’s history on social. Gone viral for its use of the 9 grid system on instagram.