Jaguar x visual world

Role: Creative lead & Art director

Jaguar needed to evolve from a traditional automotive brand into something more culturally relevant.

I worked as one of the lead creatives & art directors across the visual direction, shaping how Jaguar shows up across all visual outputs including the Jaguar app.

I pushed for a more expressive use of colour, composition and tone, positioning the car as a work of art rather than just a product.

The result is a more confident and distinctive visual language that moves the brand forward without losing its core identity.

Assets created with traditional photography, AI & CG